Hey guys! So this week is all about cultural production and new media. I want to chat with you guys about what types of media I have consumed online and what types of media I have produced. I also wanted to touch base with the reasons as to why I don’t feel like the need produce more of my own online material.
Firstly, I want to share with you the different ways in which I consume new media. My most frequently used platform is YouTube. I have a serious YouTube addiction and as of late and have found myself watching Youtube way more then I watch television, and I love me some TV. For me, Youtube is more of a learning tool then it is for gaining mindless satisfaction that I receive from television. By that I mean I could have the TV on in the background and casually be watching that, plus be surfing the web or doing other things and not really giving any outlet my full attention. Then again my favourite shows are designed for just that…no offense MTV… Anyways, when I go onto Youtube I usually have something specific in mind that I want to look up or learn how to do. I have about 100 subscriptions to various channels, the majority being hair and makeup tutorials but I also have a lot of health and nutrition ones as well. In her article Tessa (2008) touches upon what fascinates us about Youtube and brings in comparisons to early cinemas. When she references the idea of railroads I thought for sure she was going to discuss how Youtube has the ability to link together various videos and uploads by using the “suggested videos” on the right side. That is how I came to having so many subscriptions; I watch one video and then like a train it brings me to the next stop (video), to the next, etc etc until I have been watching Youtube for over 2 hours and have 100 subscriptions. I think that the analogy of a train and Youtube is ingenious and perfectly describes the journey in which the site can take you on.
Since I have discussed with you what new media I consume, I now want to discuss what new media I produce, and why I choose to produce so little. My friends and I have considered creating our own Youtube channels, being motivated by the glamour gurus that we watch so frequently but then we think why? We aren’t funny? We don’t have anything worthwhile to contribute? We are also so late in the game that there are already so many established Youtubers who would watch us? I think for us it was that fear again that I discussed in Mod 2 about being irrelevant. What’s the point of uploading someone if no one bothers to watch it? But Manovich (2008) brings up an interesting point about the “long-tail” effect new media has on music. He writes, “These audiences can be tiny but they are not 0. Every track no matter how obscure found at least one listener.” User generated culture allows people with even the smallest most muffled voice to be heard. It also allows for those voices, no matter their popularity, to come together in the form of blogs and forums and find others like themselves. It’s a great form of democracy and freedom.
Although…Im going to stick to watching Youtube videos, and not creating them!
This image just shows the addiction that Youtube has over me
This one is just a screen shot of some of my subscriptions.
Manovich, l. (2008) The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production?
Rizzo, T. YouTube: the New Cinema of Attractions