“Is My Mic On?!” – This Weeks Podcast

So this week we were asked to develop a postcast as our assignment. We were too take a newspaper article, blog entry etc and basically read it aloud and comment on its content. I decided that since we all agreed that music sharing is a definite thumbs up from a listeners point of view, it would be cool to look at the artists view. I also made reference to some issues that surround youth culture, and how behaviour many change once entering the online world! Hope you enjoy!! 


LINK: http://www.metalunderground.com/news/details.cfm?newsid=80610


Free Music Sharing #FTW

Excuse my sports analogy but free music sharing swept the board this week. Every single group member was in favour of the gift Youtube and other music downloaders provide us.  As it was quoted in one of the readings, music has a way of connecting people of all different ethnicities, geographical locations, classes and genders.  As cromero2013 said in her comment, “music is meant to be shared by society,” and I couldn’t agree more. Music is made to be shared and enjoyed. The value of an artists music shouldn’t be based on how many CD’s they sell, how many times their song is downloaded or how many locations they sell out. It should be based on the songs ability to inspire people, and how touched they are by the song. I think that over time the music industry, like all industries really, base their success on monetary values. For me, I do not feel as if im stealing from these music corporations at all. The music is not rightfully theirs and I don’t see the actual artists themselves putting up a big stink about it. @ colecrerar90 and I have similar feelings on this matter, he writes that his issue is that “these record companies and musicians already making enough money that the whole problem of online piracy is not affecting the music industry as much as we tend to believe.”

Another topic that my group members and I dabbled upon was the idea that music sharing has a way of introducing us to various artists around the world. @bigtuna90 believes that “sharing of music has rejuvenated the music industry and allowed for many more artists to grab a slice of the money pie. I enjoy listening to various artists from multiple countries and giving them a chance to find their way on my playlist.” It’s true. Youtube and Limewire have given outlets for artists to cross geographical barriers. Without it I feel as though our taste in music may be very narrow, and artists may not be able to reach the breath of people they wished too.

Overall I truly believe that music sharing has done nothing but good for the industry. I don’t think that its fair for youth culture to be blamed for the way the industry has turned out, and melaniemunroe phrased this perfectly, “Record labels need to realize that we are not downloading music online for free to rebel against them, we are doing it in order to form a community worldwide of music lovers.”



For some of my subscribers that aren’t in my class, here is the video I refer to in my below post! check it out! 

Larry Lessig: Laws that choke creativity. TED Talks (2007). Filmed March 2007, posted November 2007.

Sharing is Caring <3 :)

Hey guys! This week were discussing the topic of disrupting the music industry, and before I jump into my thoughts on the guiding questions for this week I wanted to briefly talk about my thoughts on the TED Talks video, then move onto the creation on Napster and end with my thoughts on piracy and music sharing. 

I didn’t watch the entire video, but the part that I did watch I found really interesting. I think its funny how the fight between public broadcasting versus corporate owned music industries has been going on since 1939.  I thought that the rise of the Internet and various music downloading sites were the main cause of disruption and chaos in the music industry but its been going on way before that. “Its all about the competition”, Larry Lessig says, “even though these public broadcasters were giving their listeners something that was considered second best, they were still able to crack this legal cartel to access to music.” I couldn’t help but correlate BMI (as outlined in the video) as one of the original versions and maybe even inspirations for sites such as Napster and other music sharing websites. In Bradley’s (2006) article he describes how Napster was created for the “music obsessed” youth culture. The purpose of Napster was to enhance the circulation of music and break through barriers such as geography, ethnicity, age, sexuality and sex. I couldn’t agree more, not only does this go along with that was said about BMI’s intentions, but it just makes sense to me. Without public sharing of music I don’t think that artists from other countries would have their music played here. For example, Swedish House Mafia and other music artists from Europe are becoming ever so popular in Canada. I think It’s because of music sharing sites such as Youtube that allow people to discover music worldwide and unite over it.   

The research and forecasting done in McCourt and Burkharts (2003) article was spot on in my opinion.  They gave the advice that I would give if I were talking to music labels. The authors realized that the music industry really is in a state of transition and music producers should try and use the growth of the Internet as an opportunity and use it to their advantage.  The Big 5 are still able to keep their corporate domination by releasing Internet content, but also this gives opportunities for music to be shared among listeners like myself via Youtube and Torrents. Of course in their ideal world they would still like to be “selling” music and making money but don’t the artists always talk about how they do it for the love of sharing music with others. To me its not piracy to share music, its just the way the industry functions now.  I’ll buy tickets to their concert if that makes them feel better? But I am all for the downloading of music. #Sorrynotsorry


I liked this picture because I can related my thoughts on music sharing and to sharing cookies. I love baking, and I love the feeling I get when people enjoy my baking. They don’t need to pay me for me to be happy, its my gift to them. On the same note I have also sold my baking and made a profit from it. This can be said about music producers. They should embrace the fact that we love their music and want to download it. And if we really love their work we may buy concert tickets or their CD.


Bradley, D. (2006) Scenes of Transmission: Youth Culture, MP3 File Sharing, and Transferable Strategies of Cultural PracticeM/C Journal. 9(1).

McCourt, T., P. Burkart. (2003). When Creators, Corporations and Consumers Collide: Napster and the Development of On-line Music DistributionMedia, Culture & Society. 25 (3), pg. 333-350 


Youtube DEBUTE!

Hey guys! So this is my assignment for MOD 4. If you wanna watch me ramble (shamelessly) about Youtube and youth culture then take a quick peek!

Creating a youtube video was actually very easy and really fun! Its easy to see how Youtube has become so popular and why so many people produce their own content. All of the subscriptions I watch are done with high tech cameras and edited for hours on end, but that doesn’t have to be the case. Some of the funniest videos I’ve seen have been shot with a hand held smart phone, or even the webcam of their computer. Thats the method I used for the video just because of its simplicity. It was so easy to shoot a video and upload it onto my Youtube account. Within minutes it was uploaded and then VOILA instant youtube stardom!! :)…..(just kidding, totally not)

ITS A WRAP!……..on MOD 4

It is clear from all my group members posts and comments that Youtube is definitely a media platform that has integrated itself to many peoples lives. Whether it be for music, videos, tutorials, or learning how to peel a pineapple everyone has found a use for Youtube’s online video library.  No matter what you are interested in there is likely going to be a video that can pertain to your likes. Even my group members and I differed on what we actually used Youtube for, but were unanimous in the fact that it is a growing addiction. Many people agreed that they often get preoccupied with the variety of videos that Youtube offers and find themselves viewing a lot more videos then they initially intended too. I think of this almost as a marketing ploy. Of course we aren’t buying anything from Youtube, access is free but it almost like a sales tactic. I work in retail and we do that sort of action all the time. Say they bought a swim suit I will give them 5 more options of other items they might enjoy since they agreed to buy that first swimsuit. Its all about holding the consumers attention.

Next in my blog I had commented that I don’t really consider myself I producer of new media, but an avid consumer and @bigtuna09 made the comment asking “What kind of qualities do you think it takes someone to poses to become a producer?” I thought this was a great question because I think that my opinion varies for the type of video I’m going to watch. For example if I’m going on Youtube to watch videos of people falling, then I expect nothing from the producers but a video of someone falling. The camera quality doesn’t really matter, the amount of views doesn’t matter I just want to see something funny. Then again, If I’m watching a makeup and hair tutorial from a producer that I have subscribed too, I expect them to deliver me a flawless upload. I would also like to point out that these Youtubers actually get paid for their videos and have sponsors, which then brings up the idea of consumer culture, and how brands are actually paying Youtubers to promote their products.

I wanted to finish off with a comment made by @cromero2012. In his comment he stated how he found it interesting that we (group members) have all these reservations about uploading videos and being producers of culture. He believes that we need to be less afraid of people’s judgments and I couldn’t agree more.  Considering the amount of videos uploaded to Youtube daily its safe to say that everyone probably has something of value to add and I’m sure every video has at least one view. Youtube gives peoples that outlet to broadcast their interests no matter how small and irrelevant people may think it is.  

Youtube is my train & Im getting off at all stops

Hey guys! So this week is all about cultural production and new media. I want to chat with you guys about what types of media I have consumed online and what types of media I have produced. I also wanted to touch base with the reasons as to why I don’t feel like the need produce more of my own online material.

Firstly, I want to share with you the different ways in which I consume new media. My most frequently used platform is YouTube. I have a serious YouTube addiction and as of late and have found myself watching Youtube way more then I watch television, and I love me some TV.  For me, Youtube is more of a learning tool then it is for gaining mindless satisfaction that I receive from television. By that I mean I could have the TV on in the background and casually be watching that, plus be surfing the web or doing other things and not really giving any outlet my full attention. Then again my favourite shows are designed for just that…no offense MTV… Anyways, when I go onto Youtube I usually have something specific in mind that I want to look up or learn how to do.  I have about 100 subscriptions to various channels, the majority being hair and makeup tutorials but I also have a lot of health and nutrition ones as well. In her article Tessa (2008) touches upon what fascinates us about Youtube and brings in comparisons to early cinemas. When she references the idea of railroads I thought for sure she was going to discuss how Youtube has the ability to link together various videos and uploads by using the “suggested videos” on the right side. That is how I came to having so many subscriptions; I watch one video and then like a train it brings me to the next stop (video), to the next, etc etc until I have been watching Youtube for over 2 hours and have 100 subscriptions. I think that the analogy of a train and Youtube is ingenious and perfectly describes the journey in which the site can take you on.

Since I have discussed with you what new media I consume, I now want to discuss what new media I produce, and why I choose to produce so little. My friends and I have considered creating our own Youtube channels, being motivated by the glamour gurus that we watch so frequently but then we think why? We aren’t funny? We don’t have anything worthwhile to contribute? We are also so late in the game that there are already so many established Youtubers who would watch us? I think for us it was that fear again that I discussed in Mod 2 about being irrelevant. What’s the point of uploading someone if no one bothers to watch it? But Manovich (2008) brings up an interesting point about the “long-tail” effect new media has on music. He writes,  “These audiences can be tiny but they are not 0. Every track no matter how obscure found at least one listener.” User generated culture allows people with even the smallest most muffled voice to be heard. It also allows for those voices, no matter their popularity, to come together in the form of blogs and forums and find others like themselves. It’s a great form of democracy and freedom.

Although…Im going to stick to watching Youtube videos, and not creating them!


This image just shows the addiction that Youtube has over me



 This one is just a screen shot of some of my subscriptions. 


Manovich, l. (2008) The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production?

Rizzo, T. YouTube: the New Cinema of Attractions