Hey guys! This week were discussing the topic of disrupting the music industry, and before I jump into my thoughts on the guiding questions for this week I wanted to briefly talk about my thoughts on the TED Talks video, then move onto the creation on Napster and end with my thoughts on piracy and music sharing.
I didn’t watch the entire video, but the part that I did watch I found really interesting. I think its funny how the fight between public broadcasting versus corporate owned music industries has been going on since 1939. I thought that the rise of the Internet and various music downloading sites were the main cause of disruption and chaos in the music industry but its been going on way before that. “Its all about the competition”, Larry Lessig says, “even though these public broadcasters were giving their listeners something that was considered second best, they were still able to crack this legal cartel to access to music.” I couldn’t help but correlate BMI (as outlined in the video) as one of the original versions and maybe even inspirations for sites such as Napster and other music sharing websites. In Bradley’s (2006) article he describes how Napster was created for the “music obsessed” youth culture. The purpose of Napster was to enhance the circulation of music and break through barriers such as geography, ethnicity, age, sexuality and sex. I couldn’t agree more, not only does this go along with that was said about BMI’s intentions, but it just makes sense to me. Without public sharing of music I don’t think that artists from other countries would have their music played here. For example, Swedish House Mafia and other music artists from Europe are becoming ever so popular in Canada. I think It’s because of music sharing sites such as Youtube that allow people to discover music worldwide and unite over it.
The research and forecasting done in McCourt and Burkharts (2003) article was spot on in my opinion. They gave the advice that I would give if I were talking to music labels. The authors realized that the music industry really is in a state of transition and music producers should try and use the growth of the Internet as an opportunity and use it to their advantage. The Big 5 are still able to keep their corporate domination by releasing Internet content, but also this gives opportunities for music to be shared among listeners like myself via Youtube and Torrents. Of course in their ideal world they would still like to be “selling” music and making money but don’t the artists always talk about how they do it for the love of sharing music with others. To me its not piracy to share music, its just the way the industry functions now. I’ll buy tickets to their concert if that makes them feel better? But I am all for the downloading of music. #Sorrynotsorry
I liked this picture because I can related my thoughts on music sharing and to sharing cookies. I love baking, and I love the feeling I get when people enjoy my baking. They don’t need to pay me for me to be happy, its my gift to them. On the same note I have also sold my baking and made a profit from it. This can be said about music producers. They should embrace the fact that we love their music and want to download it. And if we really love their work we may buy concert tickets or their CD.
Bradley, D. (2006) Scenes of Transmission: Youth Culture, MP3 File Sharing, and Transferable Strategies of Cultural Practice. M/C Journal. 9(1).